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Media Planner Job Description

Table of Contents

    Media planners are in charge of mapping out and delivering the plan of action for promoting a company’s products and services. They may use various media platforms to do so. The job involves researching, selecting, and purchasing advertising space in various media outlets like television, radio, print, outdoor, internet, and direct mail.

    About The Role

    Media planners must analyze market trends and audience data to ensure powerful message delivery to the target audience. Media planners help create campaigns that hold the attention of the audience. They also set a budget for media purchases. Overall, media planners must develop and deliver strategies within the budget in the ever-changing media landscape.

    Job Brief

    The ideal candidate is a creative, data-driven person. They are capable of planning, developing, and implementing effective media strategies to produce the desired results. Typically, media planners research and select appropriate media outlets to deliver the company’s message. They do this by creating cohesive media plans based on audience data and monitoring campaign performances.

    A media planner has a keen eye for detail. They also possess excellent communication skills. They have a comprehensive understanding of the digital media landscape, including current trends and best practices. A media planner would typically report to the Head of Media Planning.

    Roles and Responsibilities

    • Research, select, and purchase advertising space in various media outlets.
    • Ensure that content is delivered to the target audience in the most effective manner.
    • Analyse market trends.
    • Develop strategies and campaigns to increase customer engagement and sales.
    • Set campaign timelines by coordinating resources.
    • Ensure media plans are executed on time and within the budget.
    • Monitor the progress of all campaigns, conduct reviews, and adjust plans as needed.
    • Maintain ties with media contacts, suppliers, and clients.
    • Negotiate contracts with vendors and suppliers.
    • Ensure that all campaigns comply with governing guidelines and industry standards. 
    • Consolidate and analyze media reports.
    • Measure campaign performance. Identify areas for improvement based on the analysis.
    • Provide creative input and troubleshoot technical issues.
    • Ensure quality control of all media materials.
    • Stay abreast of industry trends and innovations to identify opportunities for improvement.
    • Take on additional responsibilities assigned by the reporting manager.

    Requirements and Skills

    • Bachelor’s degree in marketing, advertising, communications, or a related field.
    • Candidates with a Master’s degree will be preferred.
    • At least 2-3 years of experience in media planning and/or campaign management.
    • Demonstrated experience in developing, managing, and executing media plans.
    • In-depth knowledge of the latest trends in media messaging.
    • Excellent project management and managerial skills.
    • Excellent written and verbal communication skills.
    • Ability to work independently with minimal supervision.
    • Proficiency in Microsoft Office Suite.
    • Excellent presentation skills.
    • Knowledge of executive policies, practices, and procedures.
    • Ability to work under pressure and meet tight deadlines.
    • High level of attention to detail.
    • Good organizational and time management skills.
    • A creative approach to problem-solving and a willingness to think outside the box.
    • A proactive attitude and ability to take the initiative.
    • Ability to multitask and handle multiple projects simultaneously.


    1. What is the job description of a planner? 

     A planner is responsible for developing strategies and plans to achieve specific goals within an organization. They analyze data, assess resources, and create timelines to ensure projects are completed efficiently and effectively. 

    2. What is the role of media planning?  

    Media planning involves determining the most effective way to reach a target audience through various advertising channels. This role includes researching audience demographics, selecting appropriate media platforms, and optimizing advertising campaigns to maximize their impact and reach. 

    3. What qualifications do you need to be a media planner?  

    To become a media planner, you typically need a bachelor’s degree in advertising, marketing, or a related field. Strong analytical skills, attention to detail, and knowledge of advertising trends and platforms are also essential. Some employers may prefer candidates with experience in media planning or advertising agencies. 

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